Director Ethan Shaftel's first attempt at interactive storytelling was ten years ago while still in film school. The world, it seems, was not ready. There were no existing outlets for a live action interactive narrative and his story, aptly called You Die At The End, kind of died. This time around, with the release of his acclaimed 360° experience Extravaganza, the world has evolved. As a result, Extravaganza recently premiered at the prestigious Tribeca Film Festival this year.